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Power Public Relations How to Get Pr to Work for You (Business) by Leonard Saffir

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  • 58 Currently reading

Published by NTC/Contemporary Publishing Company .
Written in English

Subjects:

  • Public Relations,
  • Business / Economics / Finance,
  • Business/Economics

Book details:

The Physical Object
FormatHardcover
Number of Pages288
ID Numbers
Open LibraryOL9505505M
ISBN 100844232599
ISBN 109780844232591
OCLC/WorldCa232536314

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  Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the 5/5(2). In the political and legal arenas, Power Public Relations explains how well-chosen PR strategies can ally public figures with popular causes or concerns, turn public opinion, and win lawsuits, proxy battles, and personal advancement.\" \"Complete with hands-on advice on working with the media, capturing public interest, and building and. Based largely on primary sources, this book presents the first detailed history of public relations from through the s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, . Based largely on primary sources, this book presents the first detailed history of public relations from through the s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L/5(7).

Based largely on primary sources, this book presents the first detailed history of public relations from through the s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews - . ISBN: X OCLC Number: Description: xii, pages: illustrations ; 23 cm. Contents: "Problems" of power in public relations theory and practice / Jeffrey L. Courtright & Peter M. Smudde --Hillary Rodham Clinton and the rhetorical depiction of family in "talking it over" / Kathleen M. German --Avon calling--you!: the . Book Description. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Trust, Power and Public Relations in Financial Markets is the killer app and the field will never be the same again. Find many great new & used options and get the best deals for Power Public Relations: How to Get PR to Work for You by Leonard Saffir (, Paperback) at the best online prices at eBay! Free shipping for many products!

Based largely on primary sources, this book presents the first detailed history of public relations from through the s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T. J. Ross, Edward L. Bernays, . These public relations pioneers include Ivy Lee, Edward Bernays, Pendleton Dudley, John Hill, Earl Newsom, Carl Byoir, and Leone Baxter as well as many others. Cutlip notes that the inclusion of only two women and no black counselors is a fact of history and not his choice. This book of twenty-two chapters is divided into three sections. This chapter reflects on political public relations. It first characterizes political public relations as a central component of political communication by political actors. “Crystallizing Public Opinion” by Edward L. Bernays: The first book by the man considered to be the father of public relations, Bernays combined crowd psychology with the psychoanalytical.